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Sway (Tr) / Brafman
Sway (TR) / Brafman
Sway (TR) / Brafman
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.


Author Ori Brafman
Publisher Broadway Business
Year 6/2/2009
ISBN 9780385530606
Pages 224
Format Paperback



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